Promax|BDA Announces Heavy-Hitting Lineup of Sports Marketing for June Conference

Los Angeles, CA (PRWEB) June 2, 2009 -- Promax|BDA (http://www.promaxbda.org/northamericaindex.asp), the leading global association for marketing, promotion and design professionals in the entertainment industry, announced today that it will host a powerful slate of sports executives at its annual conference, which takes place June 16-18 in New York City. Some of the most innovative, forward-thinking visionaries in sports will come together on Wednesday, June 17 for three separate sports-themed panels at the highly anticipated conference.

"Sports is the last frontier of appointment viewing at the most grassroots level," said Jonathan Block-Verk, President of Promax|BDA. "Few sectors can match its ability to engage an audience and translate passion and enthusiasm into bankable ratings. They're the best at what they do and we're excited to have the sports media marketing community well-represented at this year's event."

In an unprecedented discussion about the future of athletics in entertainment, the executives who manage some of today's top sports brands will face-off in a session titled "The Top of Their Game: Sports Summit." John Ourand of SportsBusiness Journal will moderate the panel comprised of Dana White, President of UFC; Jamie Davis, President of Versus; Kevin Kay, President of Spike TV; Sean Bratches, Executive Vice President of Sales and Marketing at ESPN; and Mark Waller, Senior Vice President of Sales and Marketing for the NFL, as they lead a lively exchange about the state of the sports entertainment industry.

This year marks the 30th anniversary of ESPN, a company that has been at the forefront of sports programming since its inception. The session, "ESPN at 30: A Retrospective," will provide an in-depth look at the way ESPN's programming has brought the excitement of sports to the screen for fans over the years. The panel, moderated by ESPN Studio Host and Play-by-Play Commentator John Saunders, includes ESPN's Aaron Taylor, VP of Sports Marketing; Katie Lacey, SVP of Marketing; Rick Paiva, VP of Creative Services; and Kevin Proudfoot, Creative Director for Wieden + Kennedy New York.

"Art of the Re-Brand: ESPN SportsCenter," will focus on changing the face of the world's most recognizable sports brand, SportsCenter. ESPN's Rick Paiva, Creative Services Vice-President; Noubar Stone, Senior Creative Director; Carol Boyle, Creative Director; and Timothy O'Shaughnessy, Senior Graphics System Developer, will reveal the creative journey of the ESPN team and the challenges and accomplishments they faced during this time. The panel will be moderated by Gilbert Haslam, Creative Director of Troika Design Group.

Promax|BDA's conference is the world's largest annual entertainment marketing, promotion and design event. Through sessions, panels, exhibits, screenings and networking, Promax|BDA brings together the world's leading creative and strategic marketing professionals for three days of dialogue, debate and discussion about the international business of television marketing, promotion and design. This year's conference takes place from June 16 - 18 at the Hilton New York. For registration information, visit PromaxBDA.org (http://bda.promax.org/scripts/WebObjects.dll/PROstore.woa/wa/displayCatalog?region=PRO&id=514).

For conference updates, speaker information and exclusive discounts and promotions, follow Promax|BDA on Twitter at twitter.com/promaxbdaMi6 (http://twitter.com/promaxbdami6).

About Promax|BDA

Promax|BDA (http://www.promaxbda.org/northamericaindex.asp) is a global, non-profit association dedicated to being the leading resource for education, community, creative inspiration and career development for marketing, promotion and design professionals within the entertainment/information industry.

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